Cards Most Profitable Team in NCAA Tournament
Miller | Mar 16, 2010 | Comments 1

CNBC.com has a very interesting piece about the NCAA Tournament from a financial standpoint. Within this article, Darren Rovell breaks down the most profitable teams in the Big Dance and as it turns out, Louisville is ranked no. 1. And it isn’t close either.
The Cards, an Adidas school, reported a $16, 869, 659 profit in 2010. Ohio State, a Nike school, ranks second with a $11, 417, 941 profit. Kentucky, also a Nike school, comes in 10th with a reported $6, 157, 308 profit.
Rovell also looks at some financial figures from other areas, such as cost of a thirty second ad during the tournament ($100,000), amount John Wall will make if he’s the first pick in the 2010 NBA Draft ($5,114,280), and the amount Adidas pays Kansas to be it’s apparel provider ($26,670,000,).
It’s a pretty interesting read and I recommend taking a look, here’s the link.
Filed Under: Kentucky • Louisville
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But they’re not the most valuable…….
http://www.forbes.com/2010/03/16/most-valuable-college-basketball-teams-business-sports-college-basketball_slide_2.html